Nowadays we hear so much about this term search engine optimization
‘SEO’. People have been spreading the word that SEO is actually a
magical tech tool that can take the traffic of your website to
impossible highs. But let’s get behind the popular Notion and understand
what exactly ‘SEO’ is?
SEO is the short form for “search engine
optimization.” In layman’s terms, it is the process of increasing the
quantity and quality of traffic/views to your website through organic
and natural search results. Definitely, search engine optimization can
do that but only if it’s properly done in the right manner and in the
sync with the data or products available on your website.
Whenever someone looks up for an answer on search engines such as
Google or Yahoo, these search engines show most relevant results. SEO
helps in gaining placement for your data over other options available.
It does this work by using most appropriate keyword phrases making
search engines believe that your results are better than other website’s
and making your site visible to others.
For example – If We have typed a search request for “HOW TO DO
ANCHORING” on google. It will display many results. Now if the site’s
SEO is good then it will make blog visible to the top of the results or
may be amongst the top.
There is a step by step process that is used to optimize the search engine results.
1. Keyword analysis
Keywords analysis is one of the most important activities of SEO
process. Appropriate keywords and their ranking could be the deciding
factors for your website’s success. The whole exercise of SEO actually
starts with a well-curated analysis of keywords.
2. Website content
It’s a myth that SEO can improve the ranking of any website
whatsoever irrespective of the quality of content. It’s extremely
important to alter the content in sync with SEO strategy.
3. Website code
SEO optimizes the source code of a website too. A source code of a
website is the code that web browsers and search engines read and
analyze to display the webpage’s contents. It helps them figure out what
the website’s genre is and showing the result on the basis of that.
4. Backlink Building
It’s a widely known fact that link building is one the most sought
after skill in SEO. In order to optimize the website, one is required
to excel at data, marketing, programming etc. If a venture wants other
people to link to your site. If you want a hike in site traffic then
attention must be paid to link building.
P.S. Backlinks are one of the top 3 Google ranking signals.
5. Visitor tracking
There are various steps that speed up the process of Search engine
optimization but then one also needs to keep a regular check on how
such tips are actually yielding results? Visitors and site traffic is
thoroughly tracked and analyzed to figure out the necessary adaptations.
6. Search Result analysis
Lastly, and most importantly A large chunk of time is being
devoted towards search result analysis because it’s one of the most
decisive factors to plan for a website’s SEO strategy. Each and every
website is different from others and needs a personalized SEO plan in
order to achieve the targeted internet presence. And the needs can only
be figured out after a thorough analysis of the search results both
before and after SEO.
Source: http://desipandora.com
