Sunday, March 10, 2024

Women's Day Celebrations at YUVATHI- Mind Cafe -10 Mar 2024 - Bells Road, Chepauk, Chennai

 Mental Health Matters. Invest in Women. Accelerate Growth. Gift Education and Good physical and mental health. Mental wellness brings Magical success.

Hats off Yuvathi Mind Cafe for amazing work in the field of mental health. With our Girls from Udayan Care and ISAG children from Child Home at the mental health orientation during Women's Day Celebration today.
Children from USF performance of Bhama Vijayam Skit was nostalgic n spot performances was watch worthy with so much of talents, resilience and happiness.
Addressing the gathering was an honour and moment to thank Yuvathi NGO for providing psychological support to CHILD and monitoring the mental hygiene 🙏🙏🙏
Love you ladies holding the helm of affairs of Yuvathi












Colour blue to me means......a Poem by Umasree Raghunath

 

Image from the internet-  Feeling like a Blue Butterfly!

In hues of blue of a tranquil sea, a calming palette like a symphony.

Sky painted vast like a cerulean dome with canvas where daydreams freely roam.

Blue whispers tales of depth and grace and a soothing balm, an embrace.

In the azure expanse, fears dissolve, as cobalt waves gently resolve.

Crisp denim skies above, evoke a sense of boundless love.

Sapphire nights, a cosmic embrace, where stars twinkle, leaving no trace.

Blue, a melody in twilight's hymn, a colour that casts away shadows grim.

Cool cerulean, a serene plea, lifting the heart, setting spirits free.

Cyan dreams chase away the night, in the soft glow of lunar light.

Azure, a hue of calm and rest, a colour that brings forth the best.

So, let the blues dance in your sight, chasing away fears with tranquil might.

In shades of blue, pleasantness unfurls, as a timeless palette that heals and swirls.

 

Saturday, March 9, 2024

Poem- Promising Love - My Poetry

 #PC #Poemwriting #UmasreeRaghunath

#Theme- Promising Love Pain

In the twilight's tender embrace we stand,
A promise whispered, hand in hand.
Eternal echoes of a love so true,
Our journey, a tapestry woven anew.

Beneath the stars, our dreams take flight,
Promising love, a beacon in the night.
With every heartbeat, a pledge we make,
A vow unbroken, a bond we'll never forsake.

Through stormy seas and calmest breeze,
In laughter and tears, with grace and ease.
Promises made, a sacred art,
Binding our souls, never to part.

As seasons dance and time unfolds,
In the warmth of love, our story molds.
Promising forever, come what may,
Our love, a promise that will never sway.



My visit to Kattupally Adani Port in Chennai as Chief Guest for Womens Day celebrations 2024

 A call from Adani Foundation to visit their Kattupally Port came as a surprise as I never knew of the Adani Port in Chennai few kms away from Ennore and Kamarajar Port. Visiting the place was a warm experience seeing the modernization of a port enabling vast trading and cargo activities giving jobs to so many locals.

Breaking from the Adani Tradition of employees preferably men, being invited to a women's day celebrations as Chief Guest was a rare honour. Met some fantastic men who play ally to women empowerment. Addressing grass root workers of North Chennai n fishermen families ladies excited me for yet another Tamil talk.
Sharing anecdotes from my life, sharing moments of fear and fragility, yet arising every single time went well with the audience. The session ended with hugs n photos, lot of selfies n women coming forward to speak up, i felt my purpose solved. Traveling 4 hours on a work day n working from car, ensuring I managed to touch few lives, my athman will be happy even if one woman raises the bar and takes up her life in her stride after this.
Classic example of my mother raising 3 girls with meagre means and bad health, being a young widow with 3 teen daughters, just her grit n focus to educate us and make us get married n balance both career and family' and not compromising on fulfilling her life goals with strong financial hygiene with no loans was a well received story.
From being called 'municipality' by own, my mom rose to see her daughters shine. From being being called 'mental' n 'loose' by his own family, my husband stood tall behind my strength to succeed
From being married off as college drop out , regaining her education and today emerging as a strong Hr leader, my sister's story is no less of struggle
This inhouse inspirations are what I share with women who need to listen to realise that 'this too shall pass'
These stories prove that there is only one short cut to success i.e., Education coupled with hardwork
Nothing less, nothing more
Wrapping up my Women's Day events n sharing updates.
Celebrate You. A woman power. Raise like an eagle above the clouds
Thanks to men n families who let us enjoy life and thanks to our fellow women who uplift us.
Everyday is a womens day, if the woman is let to be happy

❣️🙏❣️





















Adani Ports and Special Economic Zone (APSEZ) in Kattupally Chennai is one of the latest and largest commercial ports in Chennai with major coastal sea line and work with L&T and Chennai Port Trust closely.

The Chennai Port, also known as the Chennai Port Trust, is one of the oldest ports in India. It plays a crucial role in handling cargo, both import and export, contributing significantly to the economic activities of the region.

Cargo Handling: Chennai Port handles a diverse range of cargo, including containers, general cargo, liquid cargo, and bulk cargo. It serves as a gateway for trade in South India.

Connectivity: The port is well-connected through road and rail networks, facilitating the smooth transportation of goods to and from the port.

Expansion and Modernization: Like many major ports in India, Chennai Port has undergone expansion and modernization efforts to enhance its capacity and efficiency in handling growing trade volumes.

Adani Ports has been actively involved in the acquisition and development of various ports across India, contributing to the country's maritime infrastructure.

Economic Impact: This port in Chennai, managed by Adani Ports, play a crucial role in the economic development of the region by fostering trade, employment, and industrial growth.

Logistics and Trade Hub: Ports often serve as key logistics and trade hubs, facilitating the movement of goods within the country and internationally.

Environmental Considerations: Modern ports, including this managed by Adani, are increasingly focusing on sustainable and environmentally friendly practices to minimize their ecological impact.

MoU with RMD Health Academy & CHILD Children's Home VTC Thiramai for General Duty Assistants Certificate Program

 Thank you Rmd Trust and Rmd Specialities Hospital Dr Republica Sridhar for signing the MOU with CHILD to provide General Duty Assistants and Assistant Nursing certificate program

This MoU will bring great possibility of employment opportunities for girls trained to be nursing assistants and trained care givers for elderly, sick and needy people.
Expert in palliative care, Dr Republica brings in 30+ years of experience and excellent support to this cause . Our first batch to train girls in this starts in April and with work going to ensure 100% placements of these trained nursing assistants 🙏🙏🙏🙏




















"Wellness Ambassador" Runner-Up award from South Indian Chambers of Commerce & Industry with Apollo Hospitals, Chennai

Thank you SICCI (South Indian Chambers of Commerce and Industry ) and Apollo Hospitals for your amazing recognition as *Wellness Ambassador* runner up award today at the Wellness Conclave &Awards held at Chennai today with Sicci & Apollo Hospital

Amazing panel discussion on various health initiatives as preventive health, how to keep health a habit and maintain consistency.   Wonderful meeting so many Industry starwalts, doctors and friends in HR community in Chennai.   

Thanks to my strongest support behind me always,  my beloved husband Raghunath














Friday, March 8, 2024

Trinetra - of a Cosmic Dance - My Poetry

 


In God's eyes where galaxies dance,

A cosmic ballet of a divine romance.

Stars shimmer with celestial grace,

Painting the canvas of infinite space.

Mountains rise in majestic might,

Valleys cradle the whispers of night.

Rivers weave tales of ancient lore,

Nature's hymn rhythm forevermore.

 

In God's eyes the ocean's embrace,

A boundless love of a watery grace.

Waves sing songs of eternal tides,

As time unfolds in rhythmic strides.

Every soul shine with a spark divine,

In God's eyes, we intertwine.

Love's language  spoken in the skies,

A sacred truth opened in God's eyes.

Monday, March 4, 2024

Leadership Whispers: Future of Branding: Disruptive innovation and new subcategories creation - What you should know?

In the dynamic landscape of the global marketplace, the concept of branding has undergone a remarkable transformation. Traditionally, branding was primarily associated with creating a recognizable identity and fostering consumer loyalty. However, in the 21st century, the advent of disruptive innovation has revolutionized the way businesses approach branding. We need explore the future of branding in the context of disruptive innovation and the creation of new subcategories, analyzing their impact on the business ecosystem.

I. The Evolution of Branding in the Digital Age

The rapid advancement of technology, particularly the rise of the internet and digital platforms, has reshaped consumer behavior and expectations. Today, consumers are more informed, connected, and empowered than ever before. The traditional one-size-fits-all approach to branding is no longer sufficient in a world where personalization and authenticity are key drivers of consumer engagement.

A. Disruptive Innovation as a Catalyst for Change

Disruptive innovation, a term coined by Clayton Christensen, refers to the introduction of new technologies or business models that significantly alter the existing market dynamics. In the context of branding, disruptive innovation challenges conventional practices, prompting businesses to rethink their strategies to stay relevant and competitive.

  1. Technological Disruptions Redefining Brand Interactions

The integration of artificial intelligence, augmented reality, and virtual reality has opened new avenues for brand interactions. Brands are leveraging these technologies to create immersive and personalized experiences, engaging consumers on a deeper level. For example, virtual try-on experiences in the fashion industry and AI-driven product recommendations enhance customer engagement and satisfaction.

  1. E-commerce and Direct-to-Consumer (DTC) Brands

The rise of e-commerce platforms and the emergence of direct-to-consumer (DTC) brands have disrupted traditional retail models. These brands leverage digital channels to establish a direct relationship with consumers, bypassing intermediaries. The shift towards online shopping has compelled brands to reconsider their distribution strategies and focus on creating a seamless online experience.

B. The Rise of Purpose-driven Branding

In an era characterized by increased social awareness and environmental consciousness, consumers are placing a greater emphasis on a brand's values and purpose. Brands that align themselves with social and environmental causes not only appeal to consumers' ethical sensibilities but also contribute to building a positive brand image.

  1. Corporate Social Responsibility (CSR) and Sustainable Practices

Brands are incorporating CSR initiatives and sustainable practices into their core values, recognizing the importance of responsible business practices. Consumers are more likely to support brands that demonstrate a commitment to social and environmental causes, leading to the emergence of a new subcategory of purpose-driven brands.

II. The Role of New Subcategories in Branding

As disruptive innovation reshapes industries, new subcategories within existing markets are emerging. These subcategories represent niche segments that cater to specific consumer needs and preferences, offering opportunities for brands to differentiate themselves and capture untapped markets.

A. Niche Branding and Micro-segmentation

The traditional mass-market approach is evolving into a more nuanced strategy that involves micro-segmentation and targeted branding. Brands are increasingly focusing on understanding the unique preferences of specific consumer segments, leading to the creation of niche subcategories.

  1. Personalization and Customization

Advancements in data analytics and AI enable brands to analyze consumer data and deliver highly personalized products and experiences. Customization has become a key differentiator, allowing brands to cater to individual tastes and preferences. From personalized skincare routines to customizable technology gadgets, brands are embracing personalization to stand out in a crowded market.

  1. Specialty and Artisanal Products

The demand for authenticity and uniqueness has fueled the growth of specialty and artisanal products. Consumers are drawn to brands that emphasize craftsmanship, quality, and a connection to the brand's story. This subcategory appeals to a niche audience seeking products that go beyond mass-produced alternatives.

B. Brand Collaborations and Co-creation

Collaborations between brands and the co-creation of products with consumers are becoming increasingly prevalent. These partnerships not only bring together complementary expertise but also enhance brand visibility and credibility. Co-created products resonate with consumers, creating a sense of ownership and community.

  1. Co-branded Products and Limited Editions

Brands are collaborating to create co-branded products and limited-edition releases, tapping into each other's strengths and fan bases. This strategy generates excitement and exclusivity, fostering a sense of urgency among consumers to acquire these unique offerings.

  1. Consumer Feedback and Iterative Design

In the age of social media and instant communication, brands can gather real-time feedback from consumers. This feedback loop allows for iterative design and continuous improvement, ensuring that products and services align with consumer expectations. Brands that actively involve consumers in the design and development process create a sense of co-ownership and loyalty.

III. Challenges and Opportunities in the Future of Branding

While disruptive innovation and the creation of new subcategories present numerous opportunities for brands, they also pose challenges that require strategic adaptation. Understanding these challenges is crucial for brands seeking to navigate the evolving landscape successfully.

A. Balancing Innovation with Brand Consistency

The pursuit of innovation must be balanced with the need for brand consistency. While embracing new technologies and business models, brands must ensure that the core values and identity that define their brand remain intact. Striking the right balance between innovation and consistency is essential for building trust and maintaining brand loyalty.

B. Managing Consumer Expectations in the Digital Age

The digital age has accelerated the pace of change, leading to heightened consumer expectations. Brands are under constant pressure to deliver seamless and personalized experiences across various touchpoints. Meeting these expectations requires robust technological infrastructure and a deep understanding of consumer behavior.

  1. Leveraging Data Responsibly

As brands collect and analyze vast amounts of consumer data, the ethical and responsible use of this information becomes paramount. Consumers are increasingly concerned about data privacy, and brands that prioritize transparency and security build trust with their audience.

  1. Adapting to Shifting Consumer Values

Consumer values and preferences are fluid, evolving in response to societal changes. Brands must stay attuned to these shifts and adapt their strategies accordingly. Those that can align with emerging values, such as inclusivity, diversity, and sustainability, will resonate with the evolving consumer mindset.

C. Competition and Market Saturation

The proliferation of disruptive innovation and the creation of new subcategories have led to increased competition and market saturation. Brands must find unique value propositions to differentiate themselves in crowded markets. Identifying untapped niches and staying ahead of industry trends are essential for sustained success.

The future of branding is intricately linked to the forces of disruptive innovation and the dynamic creation of new subcategories. As technology continues to advance, consumer expectations evolve, and societal values shift, brands must adapt and innovate to stay relevant. The strategic integration of disruptive technologies, purpose-driven branding, and the exploration of new subcategories are shaping the next frontier of branding.

Success in this ever-evolving landscape requires a delicate balance between embracing innovation and preserving brand authenticity. Brands that navigate the challenges and opportunities presented by disruptive innovation and new subcategories will not only survive but thrive in the future of branding. As we look ahead, the journey of branding unfolds as a dynamic and exciting exploration of possibilities, where creativity, authenticity, and consumer-centric strategies will continue to be the driving forces of success