My milkman used to bring us fresh cow milk to our doorsteps
at 6 am everymorning, almost 30 years
ago. One call and a doctor with a
suitcase used to attend to our sick at home and we have seen many times in both
realtime and in movies decades ago….vegetable sellers used to hawk at our homes
every morning and the colorful clothes and bangle merchants used to pull their
carts on our streets for us to do shopping at our doorsteps……..over the year
this has changed.
Now, almost after a decade of being used to run out for
things, we are getting back to our age old routines, of having things coming to
our doorsteps making products and services easily accessible through the tag ‘Everything
On Demand’. Not having a mobile has
become like not having a limb today!
And everything is now getting stored in this tiny gadget in our hands
all the time and runs our lives
Everything
on Demand
Everything on demand is where
consumers expect to be able to access and extract value from their products and
services instantly.
Same-day and instant delivery is expected to account for 20% to 25% of the delivery market by 2025. The e-commerce segment of this market alone is growing by 40% a year. The same-day delivery market as a whole is projected to grow to $4.03 billion by 2018 at a compound annual growth rate of 150%.
The trend is driven by consumer demand. More than half of consumers say they are more likely to make an online purchase if they are able to receive it the same day, and about a quarter of consumers are willing to pay more for the convenience. As of 2016, 41% of U.S. adults have used same-day delivery services, including 56% of those aged 18 to 29.
Brands that ignore the impact of instant delivery may be at a disadvantage. Here’s how to capitalize on the trend in three sectors: retail, restaurants, and information technology.
