Wednesday, October 25, 2023

Metrics to Manage a healthy business

 #GuestPost from #GrowthSchool

Image courtesy:  ntaskmanager.com

One of the biggest reasons why startups fail is that they don't track the right metrics from the beginning 😖

Here are 25 metrics that  a successful entrepreneur tracks on a daily/ weekly basis at Growth School

𝗢𝘃𝗲𝗿𝗮𝗹𝗹 𝗛𝗲𝗮𝗹𝘁𝗵 𝗠𝗲𝘁𝗿𝗶𝗰𝘀 :

1. CSAT : Customer Satisfaction score usually rated from 1-5

We track different CSAT for products, content, mentor, and programs.

2. ARR : Annualised Revenue Rate ( usually for non-SaaS brands which are not recurring )

3. Gross Margin ( GM ): Revenue - Fixed cost for the product

4. Contribution Margin ( CM ): Gross Margin - Cost of marketing and sales Different brands track this differently and can split it into CM1, CM2 , CM2 so on

5. EBIDTA : Money made after all deductions ( excluding taxes and depreciating assets )

A great metric for measuring profitability.

6. Burn Rate: Total spend per month ( can be measured based on % of revenue vs total burn as well )

7. Runway: How long will the VC money last considering the current burn rate

𝗨𝘀𝗲𝗿 𝗟𝗲𝘃𝗲𝗹 𝗠𝗲𝘁𝗿𝗶𝗰𝘀 :

8. LTV : Lifetime value of the customer

Total predicted spending a customer will make over his lifetime of using the product. This is hard to measure for early-stage startups.

9. LTV : CAC : Ratio between LTV to CAC

Probably the most important metric for investors and the health of the business. A good ratio is 4 and above.

𝗦𝗶𝗻𝗰𝗲 𝗟𝗧𝗩 𝗶𝘀 𝗵𝗮𝗿𝗱 𝘁𝗼 𝗺𝗲𝗮𝘀𝘂𝗿𝗲 𝗳𝗼𝗿 𝘂𝘀, 𝘄𝗲 𝗺𝗲𝗮𝘀𝘂𝗿𝗲

10. AOV : Average order value ( Single purchase )

11. AOV : CAC : Ratio between AOV to CAC

A much more aggressive metric to measure vs LTV : CAC but tells a lot about health of the business

We have also started to measure

12. ARPU : Average revenue per user ( Avg no orders per user * Avg order value )

13. ARPU : CAC : I am sure you can guess what this is by now.

14. AOPU : Average number of orders per user

15. ROAS : Return on ad spend - Total revenue from ads / total ad spend.

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗲𝘁𝗿𝗶𝗰𝘀 :

16. CAC : Cost of Acquisition - cost to acquire one user

17. Paid CAC : Cost of Acquisition from paid channels eg fb ads, google ads etc

18. Blended CAC : Average Cost of Acquisition from all channels ( Eg: Paid + Organic + Referral )

19. Click to LPV : % of users click on ads and land on the Landing page

Yes, not everyone who clicks lands on the landing page. We try to hit 80%

20. CPLPV : Cost per landing page view

21. Cost of ATC : Cost for adding to cart

22. LPV to ATC : % of users who click on add to cart from people to land on the landing page

23. ATC to Purchase: % of people to eventually buy after adding to cart

24. CPA : Cost per action

25. CVR : % Conversion Rate

While these might not be everything that we measure, as there are many different metrics individual teams measure,

Looking at these metrics as a founder gives a good idea of how the business is doing on a DoD, WoW and MoM basis.

What important metrics do you measure daily in your job or running your business?

 

Wednesday, October 11, 2023

The Story of a small boy!

 The story of a small boy....

Youngest of our children at Child Children's home, our beloved 4.5 year old Sai(name changed) broke his leg last week and was hospitalized.

When I visited him at the home today, he welcomed me with such a big smile and narrated how he got hurt while playing with a senior boy...not a minute of complaint or show of pain...he was excited when I sat next to him to hear his hospital adventure, and he said he got lot of fans there....he wanted to get well soon and watch Jailer movie again. He said shyfully that no school next 6 weeks as he can't walk and saw his mischievous smile when he said that.

He said, 'aunty, photo edutukulam as I look funny!'... when I felt a bit uneasy, he showed me the smile gesture with his hand and another hand holding me tight. Such a sense of positivity when he is stuck in a place and obvious pain and discomfort and still kept smiling...he asked me to get a hospital bed, for he liked the small one in hospital..and said the bed will be, all for himself!... naughty fella.
We complain for small n petty uneasiness things in life. Here is a child, who got parted from his parents early in life, has only an old grandmother as a guardian and who can barely visit him, who made his happiness his choice, makes fun of his ortho heavy bandage, and says he looks funny with a daiper, but enjoys attention of all other boys and attenders. He was super excited to pet my fur baby n her fuzz for a while ....
Lessons and blessings do not come from elsewhere, but with these tiny souls around....and loves to call caretaker Senthil as Anna ...as he wants to make him feel young itseems, then why Aunty me da?!💖
Love you baby. Heal soon n get back on your feet. We have lot of naughty running to do around our home



Tuesday, October 10, 2023

25 Wonderful Tips and Tricks for a Successful Marriage - How to enjoy your married life in 21st Century!

1. Choose to love each other, even in those moments when you struggle to like each other. Love is a commitment, not a feeling…

2. Always answer the phone when your husband/wife is calling. When possible, try to keep your phone off when you're together with your spouse…
3. Make time together a priority. Budget for a consistent date night. Time is the "currency of relationships," so consistently invest time into your marriage…



4. Surround yourself with friends who will strengthen your marriage. Remove yourself from people who may tempt you to compromise your character…
5. Make laughter the soundtrack of your marriage. Share moments of joy. And even in the hard times, find reasons to laugh...
6. In every argument, remember that there won't be a "winner" and a "loser." You're partners in everything so you'll either win together or lose together. Work together to find a solution…
7. Realize that a strong marriage rarely has two strong people at the same time. It's usually a husband and wife taking turns being strong for each other in the moments when the other feels weak…
8. Prioritize what happens in the bedroom. It takes more than sex to build a strong marriage, but it's nearly impossible to build a strong marriage without it…
9. Remember that marriage isn't 50/50— divorce is 50/50. Marriage has to be 100/100. It's not splitting everything in half, but both partners giving everything they've got..
10. Give your best to each other, not your leftovers after you've given your best to everyone else…
11. Learn from other people, but don't feel the need to compare your life or your marriage to anyone else's. God's plan for your life is masterfully unique…..
12. Don't put your marriage on hold while you're raising your kids or else you'll end up with an empty nest and an empty marriage…
13. Never keep secrets from each other. Secrecy is the enemy of intimacy...
14. Never lie to each other. Lies break trust and trust is the foundation of a strong marriage…
15. When you've made a mistake, admit it and humbly seek forgiveness. You should be quick to say, "I was wrong. I'm sorry. Please forgive me."
16. When your husband/wife breaks your trust, give them your forgiveness instantly. This will promote healing and create the opportunity for trust to be rebuilt. You should be quick to say, "I love you. I forgive you. Let's move forward."
17. Be patient with each other. Your spouse is always more important than your schedule..
18. Model the kind of marriage that will make your sons want to grow up to be good husbands, and your daughters want to grow up to be good wives…
19. Be your spouse's biggest encourager, not his/her biggest critic. Be the one who wipes away their tears, not the one who causes them…
20. Never talk badly about your spouse to other people or vent about them online. Protect your spouse at all times and in all places…



21. Always wear your wedding ring. It will remind you that you're always connected to your spouse and will remind the rest of the world that you're off-limits…
22. When you have to choose between saying nothing or saying something mean to your spouse, say nothing every time…
23. Never consider divorce as an option. Remember that a "perfect marriage" is just two imperfect people who refuse to give up on each other…

24. Life is all about counting your blessings. Not regretting of what you have not got. But to count every moment of happiness, smallest of success and tiniest of the saving you could make. Cherish it

25. Remember : Family First! indulge in simple living and high thinking. Together You Can!

Sunday, October 1, 2023

Book Review : Songstress of Srivilliputtur: Aandal's Journey of Love and Devotion - Author Dhivya Balaji

When I first met Dhivya Balaji, fondly called as DB in the Chennai Bloggers Club group, I was super impressed with her style of speech, choice of words and quality of clarity when it comes to handling books as an Editor.   Siddharth and I initially wanted DB to do the editing of our book "Simply being Sidd",  however Notion Press offered it as a package and we went ahead with them, later on to regret not engaging DB in the work

As she pinged me couple of years later, I was amused by her growth as a Author and Book Editor.  Her style of editing improved, her writing skills were top-notch and choice of words much more classy and had its own pitch in the readers mind.   


She uses Simple words, sometimes in Tanglish - a mix of Tamil and English in her book "Songstress of Srivilliputtur" and it makes the book much more enjoyable.  Honestly, every time I visit a 'Sriman Narayana' temple, I used to stand and watch the "Andal" sanithi in awe, admiration and devotion.   This book only strengthen my bond with Andal in wholesome

Madurai Artist - Oviyar Maruthi (I dont want to call him Late despite the fact he passed away this year),  because there is no real death to an artist.   They live on the work they leave behind.   The cover page of this book stands as a strong testimony to the amazing art of the Oviyar Maruthi from Madurai.  Dhivya indeed made him eternal through her book.

Every chapter takes you one step closer to Kodai and her devotion to Lord Srirangan, Sriman Narayana, Sri Ranganathar, which ever form you want to call him.  Trust me, this is the best and probably the only book in English that speaks to you, takes you to the world of Andal.   Kodhai.. found under the Tulsi tree, garlanding herself before sending the garlands to her Lord, there are such instances, that touch your heart and soul.

Andal from just being a form of Goddess, Alwar, to us, we find her an angel in devotion to her Lord, a poetess who weaves words to enrich the greatness of her God, and the love that has no parallel.   Dhivya manages to keep up the momentum of the story across the chapters of the book.   It is very tough to right about this genre in specifically about a character that lived hundreds of years ago, who keeps mesmerizing us with the beauty and her utmost devotion and love.  This love makes me compare the love of Radha-Krishna,  Ramar and Sabari,  Meera and Krishna and every other eternal form of beauty of the heart we have known

Dhivya Balaji succeeds as a writer for the simple reason that she keeps her reader glued to the context of the story.  I started it actually months ago and took a break for my daughters marriage and spent last few days after my hectic work schedules as I found this book giving me peace, feeling of satisfaction of reading a great facto-fiction filled with prose and poetry and making my day end with its beauty.  The madness of work, used to stress me out and couple of chapters after that used to make me feel stressfree.   If that is what this book can do to me, I am sure it would bless all its readers., in its own way

My mom's Tirupavvai singing found a new meaning after I read this book.  The love of an young girl touched my heart as she yearns for her Lord.   This book made me fall in love all over again with my Sriman Narayana....honestly, I wished I lived like her.   The love she felt and showed to her God and the beauty of the poems she weaved for HIM.   

Dhivya Balaji,  thank you for writing this book.   This book is here to stay.  This book is a script for a movie.   This book reminds me of 'Avvaiyar" movie, and makes me feel, one day, some director will find this and dream this as a worthy project.   

Loved reading the "Songstress of Srivilliputtur".   Thank you DB!




Thursday, September 21, 2023

My Daughter's Marriage Diaries : Part 2 : How did we get customized sarees for all events of the wedding?

 CREATIVITY

SUPPORTING A DYING ART

WEAVING DREAMS

GOING TRADITIONAL

CREATING UNIQUE MASTERPIECES


Trust me, the choices are too many for this age saree wearers!!!  At the same time, there is so much of confusion on authenticity of the fabric, too many designs and too many quick machine made material.   

One side, the traditional weaving on the "thari" - hand weaving machine is getting hard hit due to the lack of right labour with the age-old expertise and finesse.  At the same handwoven sarees have become super-expensive due to the lack of right raw material, increasing cost of threads, gold and silver used and labour cost.  The unexpected climatic conditions add to their woes.  No traditional weavers are living in riches and the art is struggling to sustain.   



My daughter being a graduate from a Fashion school that was part of preserving the traditional crafts and arts, was keen on supporting weavers for her wedding.  She was also adamant that every saree should be hand-woven, supporting the weavers and we do not bargain with them.   

We did not listen to her for the engagement and she made us atleast visit 12 shops in Chennai before selecting her kanchivaram for the engagement.  We spent multiple errands to Kanakavalli, Nalli, Kumaran, Tulsi Silks, Vara Mahalakshmi, Palam Silks, Sreenivasa,  RMKV, Pothys, and finally chose the one for engagement from T.Nagar Sundari Silks.   Her mother-in-law and she had all the enthusiasm in the world for this saree-hopping, but I got exhausted!  I am not a person who spends too much of time shopping.  So this experience was kind of drilling for me!  But I enjoyed their enthu!!!  Outcome was a beautiful traditional pink-purple saree which looked beautiful on her!   Alas!  One part done!!!



The biggest saga of sarees started after we finalized the wedding.  Trust me I wasn't ready for another running around the city.  Thankfully her dear professors in NIFT suggested super good weavers from Kanchipuram and in the annual craft-mela, she met few weavers, spoke to them, saw their process first hand and short listed couple of them.  

First week of April, she asked both the mothers, if we would like to join her to Kanchipuram.  Both of us had work, but the curiosity made me take a day off and join her, and I pulled my sister-in-law along for support,

We didn't know that Friday was the day, the TTDC Thayar Temple (Mahalakshmi Temple in T.Nagar) was having its kubabishekam (Opening Ceremony) and we crossed the bridge as we heard the loud temple bells.   It started pouring that day. (Genuine weavers would only meet on Fridays for discussing on the wedding sarees I guess) .  We felt the rain as the divine blessings in the hot summer!

That day, we met the weavers (very senior weaver and his son who is now managing the business) and they showed us the whole process.  They showed us the prints and designs (paper-back) which were more than 100 years old.  The manual labour involved was super intense and the quality of the threads were top-notch.   The color-schemes were mind-blowing! It was truly a different world that I had no knowledge of!

Following week, we had her in-laws joining us and we went to Kanchi Kamakshi temple and then to the weavers.  This time, the weavers helped us see the threads,  the silks that would be used, and many more additional color palettes.   Her in-laws were also super happy to see the process despite the fact that this would be expensive and time-consuming.   Good things come to those who know to wait!!


Thankfully, the young couple were sure of the colors they want for the wedding.   The traditional araku (Red- brown) colour for wedding saree was confirmed.  My daughter wanted to design her own saree.   She took pictures of the designs she liked with peacocks,  elephants, flowers, kolams etc.   She wanted to use the same thought process and created her unique designs.    I wanted to recreate the saree my mother gifted for my wedding.  A beautiful traditional green with araku border.   She was up for it and gift from the parents home.  



Then came the big one.  The Reception dress!  We mothers were surprised when she said, that she wanted to go traditional for the reception, again in her favorite kanchivaram!   This time she was having her inspiration story board.   Celluloid worlds divas Rekha and Sumalatha who dorned in Gold emblazed sarees earlier.  The bride wanted a pure silk (60 counts silk) in Gold and she choose couple of threads for dyeing.   Weaver cautioned her saying that the color she has in mind and the actual color of the saree would have differences and they are going to dye the threads and it depends on the combinations.   She was game for it!   I started getting nervous.  I don't her to refuse taking the saree after weaving if it does not match her story board!    As expected the saree after 8 weeks of weaving came up differently!!!!   But thankfully, it exceeded her expectations!!!!   I thanked God for the saree was not only expensive but it involved intense labor of 3 weavers for 8 odd weeks.   How relieved I was!!!



I was super excited to order few more sarees, in pink with violet border,  green with red border, half-white with pink border for me and my sisters and sister-in-law.    The weaver initially screwed up the white one and had to redo the work (she doesn't settle for anything less in quality)  Similarly, we ordered one yellow one in Mat format (Pai madi) and it also wasn't as we expected but we accepted it as it was purely customized and he can't sell outside.  So challenges in sarees were all part of the wedding gallata. 



Same time, weavers helped us to pick plenty of machine made sarees from the market, wholesalers, top rated shops in Kanchipuram for most of my extended family, close relatives and friends and also silk vesties for men.  They came along with us and patiently explained what is best in the budgets we wanted.  They ensured, that we get good quality one's from the market.   They hinted us what not to pick at every stage of buying.   We did at-least 6 to 7 times errands to Kanchipuram,  spent hours of time to ensure, all our clan are dressed up beautifully for the wedding.   RMKV and Ramraj Cottons was our go to place for men's wear and they customized most of our requirements.   



Thankfully, our efforts turned into super duper colourful wedding.  Everyone looked in their best.  Especially the bride and groom and their galaxy of friends!   

Some one asked me, why I spent so much! I replied that it is my way of thanking all those who helped us travel from zero to this far.  In was in fact, I took this as an opportunity and a moment of gratitude especially  to my dad and mom's siblings, cousins for they helped my mother sail through 3 of our weddings single handedly.  Several of my friends stood with me for ages when I could have just withered away.  I wanted all of them to be part of our 'pandaga' (festival of joy).   We started this gifting of sarees with our important family deities and I am sure they showered their blessings on all.  

Thank you Mom and Dad for watching over us!  I hope we made you happy in heavens!   We need all your blessings !!!

This is our story,  Our Sarees Story!!!








Thursday, September 14, 2023

My Daughter's Marriage Diaries : Part 1 : How it feels to be a mother of the bride?

 OVERWHELMING

BLESSING

TIRING

MISSING

THANKING

Every mother, wishes that her children should be happy, healthy and successful.  I am no different.  I used to always tell my daughter Aishwarya that her wedding is my "Pandaga", a festival.   Exactly,  I wanted to enjoy every moment of this festival.  

Right from planning, organizing and executing it to the core.  This planning started right from the time she started to blossom as a teen.   
I had to envision differently from what my mother did for her 3 daughters.  

My mother always looked it as her duty to 'sale' her daughters.  She was consciously doing every thing in her means to protect us, shield us from falling in love :-) ,  ensure we tightly close the doors and windows of our house in her absence and strict no-no to boys coming home or being friends to us even though we were in co-education.  

My mother's world was in a different generation.  Different thought process and different sentiments and social stigma of a widow raising her three daughters alone and her belief that no one should say anything wrong about her or our characters.  We were protected, planned, and married off as she wanted - all three arranged marriages and she pulling it off with her own way managing finances, time, efforts and everything in her single government salary.  Kudos and salute to my mom, before I begin writing about my journey as the bride's mother.

As a mother, we have certain instincts that we get to feel and if we don't give importance to those signals, we may miss out many things.  Mothers need to be great observers and I was no different.  I kept watching my child, her mood swings, her tantrums, her asks,  her joys and her worries.   I don't need to deeply analyze, but I can easily guess what she is going through.  Many times, she speaks about it.  Sometimes, she leaves me to my own guesses.  As this journey of the bride, she did let me have more guesses and many more guesses as we neared the date!

On the day of Sangeet, (Sangeet was superbly organized by friends of Aishwarya and Vedesh, my son-in-law) 18 Aug 2023 Friday, evening at Alumni Club, I was surprisingly invited by the MC of the evening to speak about Aishwarya.   I am a public speaker,  but that evening, as I took the mike, I could not speak. I choked up.  Tears started to flow without any second thought.  It was overwhelming.  All I said, was that I love her.  Audience went silent for few minutes and amidst the dance, songs, and loud music and lights, she started silently crying for few minutes.   Few mothers from the audience, especially Vedesh's paternal aunt came and hugged me.  I cried. I cried non-stop till my fabulous four friends gang came and gave me their gyan to stop being a spoiler of the evening.  They made me laugh again and firm up!


From that moment, I became/ behaved like an eagle.  Watching over everything that is happening under the sky.   Ensuring that everything is in place, there are no hiccups to the event anywhere, there is no stopping for money, no lack of people to support, despite the fact that I was internally super nervous.   I started behaving like a swan whose legs were fluttering in the water but stay still on the top.  

Thanks to my daughter's friend Srivats who gave me the title "Social Butterfly"...I could see the response to our invitations.  Despite of the long distance of the Dakshin Chitra venue in ECR and the unexpected rains lashing Chennai on and off,  everyone acknowledged us and graced the occasions.  We are truly blessed to have this acceptance and love of the people in our lives.   That also meant we take care of the logistics.  

One side, the biggest change in my life is happening.  To many, it would have been just a daughter's wedding.  To me, it meant, first time in 25 years, becoming a silo crusader again.  My daughter stood with me through all the ups and downs, like a rock.  She had to take up responsibilities over and above her age since her childhood, to make a decent life.   

People who insensitively said that we as family would not survive, our marriage would not sail through,  the social stigma of schizophrenia striking its worst cords on my husband, we raising together and ensuring he is a great dad, a wonderful husband was not an easy journey.    The biggest moment of happiness for all three of us was when inadvertently the pujari (priest) asking if we can have the bride in her dad's lap and do the wedding.  HE SAID YES.   Hola,  it just happened.  What a moment of pride for us.  What a moment of victory against the social stigmas.  What a moment of joy that we would cherish.  Every struggle vanished with that glorious moment.   He may not have earned riches, but he earned that wonderful respect.  

Moment of love, affection and respect!

Mom and daughter love breaking stereotypes.  I felt fairly surprised when my daughter wanted to tie the mangal sutra to her bridegroom and the groom was also ok to it.  However, the elders in the homes on both sides weren't ok for this and they felt it is not the moment to make their wedding a spectacle.   I felt disappointed personally as my daughter's wish to break this stereotype didn't happen.  However, there are many ways to show equality in a relationship than in this age old ritual.   I felt anxious to the whole conversations surrounding this and had to agree with the majority in the family.  MOMENTS OF ANXIETY don't stop you see!

Aishwarya as a bride did most of the planning with her bridegroom.  They took the lead in selecting the vendors, choosing the menu, weaving up their attires,  planning the events and lot more.  The Project Manager in me dwelled in pride and happiness that our children are independent to take decisions and also being accountable for that.  That they can plan, decide, check and act accordingly.  What else a mother would want?

My sisters pointed out that first time, a bride in the family is enjoying her wedding than being anxious or in fear.  Yes, that is because she knows her man, his family, her future together.  She is confident in her choices and actions.   She is self-made young woman with multiple talents and hard-work.  At 25, she has 4 films to her credit, several projects and a good career as a senior designer.  

End of the day, our society sees success by where we are in our career and growth trajectory.   She is the 4th generation independent, self-reliant woman in the family,  taking over a balanced path of career and family life with support of her family and friends.  The MOTHER MONSTER in me is TRULY HAPPY that my daughter will still focus on her career, achievements and passion and have a solid work-life balance.  It is not easy. Yet POSSIBLE!

With spondylitis and infections hitting her a month before her wedding, I was super worried.  Thankfully, the intervention of the right medical help, thanks to all family and friends who suggested and directed us to right medical care, she was able to handle herself throughout the wedding.   It is equally important to have good health along with happiness.  Thanks to her mother-in-law who stood by her patiently and giving her the mental strength to regain her health, supporting her with simple living and high thinking ideologies,  suggesting good eating and sleeping habits,  Aishwarya took all this with respect and gratitude to her and all well-wishers.   

After the 3 years of pushing the children to agree for marriage, after almost 6 months of intense planning and 6 weeks of extended family and friends around us,  the 3 days festival went well.  The rains god's came down to bless us and interrupt us for a while,  disturbing few of our guests commuting and dinner, but few hiccups are unplanned and unexpected. We truly wished the rains didn't pour during reception. Sorry to all those who struggled in rain! for us!

The moments of surprise, the moments of fear,  the moments of anxiety came to an end as our daughter embarked on her new journey as a New Bride into a new household.   The household that welcomed her with love, respect and affection.   

So if you are planning for your daughter to getting married,  just go with the flow.  Feel every odd feeling that comes on its way.  Enjoy the moments.   Be prepared for the empty nest syndrome.  Make friends and regain your hobbies, so that you refill your plate even before you realize it is going to be empty.   Be planned for the big day, both financially, mentally and physically.   Keep yourself at reach, for her comfort and strength.  Don't push yourself and your left overs of life on her.   Don't try to live her life.   Let her make her own a  much beautiful garden filled with love, care and wisdom!

I loved being the mother of the bride!  Thank you Almighty, the Universe and all my family and friends, well-wishers and associates who made this festival a grand success!    Love Ya' All.












Monday, July 10, 2023

Visit to UNESCO Heritage Site : Mamalapuram- Sculptures of Mahabalipuram - July 2023

 Mahabalipuram, also known as Mamallapuram, is a UNESCO World Heritage Site located on the Coromandel Coast of Tamil Nadu, India. It is renowned for its ancient rock-cut temples, monolithic sculptures, and historical monuments. Here are some prominent places to visit in Mahabalipuram:



  1. Shore Temple:

    • This ancient temple is located on the shores of the Bay of Bengal and is dedicated to Lord Shiva. It is one of the oldest structural stone temples in South India and is known for its intricate carvings.



  2. Arjuna's Penance (Descent of the Ganges):

    • This massive rock relief, also known as the Descent of the Ganges, depicts scenes from the Mahabharata and Hindu mythology. The intricate carvings cover two large boulders.

  3. Pancha Rathas (Five Rathas):

    • These monolithic rock-cut temples are named after the Pandavas and Draupadi from the Mahabharata. Each Rath (chariot) is carved from a single granite rock.
  4. Varaha Cave Temple:

    • The Varaha Cave Temple is known for its exquisite rock-cut architecture. The temple is dedicated to Lord Vishnu and features carvings of various incarnations of Vishnu.





  5. Krishna's Butter Ball:

    • This is a massive, naturally balanced rock boulder that seems to defy gravity. It is named after Lord Krishna's love for butter.

  6. Mahishasura Mardini Cave:
    • This cave temple is famous for its depiction of Goddess Durga slaying the demon Mahishasura. The carvings narrate the story of the battle between the goddess and the demon.
  7. Tiger Cave:

    • Situated a short distance from Mahabalipuram, the Tiger Cave is a rock-cut shrine with carvings of tigers and elephants. It is believed to be a Mahendravarman I memorial.


  8. Thirukadalmallai (Sthalasayana Perumal Temple):

    • This ancient temple is dedicated to Lord Vishnu in the form of Sthalasayana Perumal. The temple is adorned with intricate carvings and sculptures.
  9. Mahabalipuram Beach:

    • Relax and unwind at the Mahabalipuram Beach. The beach offers beautiful views of the Bay of Bengal, and you can enjoy water activities and explore the local fisherman's life.
  10. Mahabalipuram is a treasure trove of ancient art and architecture, making it a must-visit destination for history enthusiasts, art lovers, and spiritual seekers.