Tuesday, August 31, 2010

Made in .............. The Reality of the US Consumer Market

After reading N.S.Ramanathan's article in IBNlive from Forbes India, one 'Indian techies working abroad on choppy waters'..... I found a new topic for my post.

Disclaimer: This post has no correlation to me being in US now or at on site on a Project....but the writer's thoughts on the realities I have witnessed over the years...   This also have no reference to my organization or its employees....

Now towards the reality....

The fact is that the grass is always greener on the other side.    Lot of the comments to the original post, says that the ultimate loser in the game of globalization, outsourcing and new visa reforms, is the common  IT worker..this includes both Indians and Americans..

One side countries try to take cost advantage, use shared services, improved data centres and focus on cloud and other computing technologies that enhance the utility services... there by creating innovation, technology and new platforms for emerging markets.....

The other side, creeps in the economic imbalances, financial downfalls,  manufacturing industries struggling to make domicile decisions and countries suffering from self-reliance.     What every American today feels is what every Indian  felt in 1940's.....Swadesh!.... We have read in our history, how the Nation boycotted foreign goods and called in for Indigenous products and industries to relive its original glory....Today, forget about the IT industry... at least 7 out of the 10 products that people buy in United States today is not manufactured here....Which means that it has become a buyer's market where close to 70-80% of consumer spending is driven towards a different country manufacturing the product.  So it is not just the IT industry but the overall, consumer market have to be re looked just in case they do really want to bring jobs back and bring in more of consumer spending go back to the American grassroots....to rebuild economy, and go back to globalization than going towards centralization in States....


Anonymous said...

Hey,..how true. I remember reading a forward on this long time back..... no offense meant, but the facts of the forward is here
John Smith started the day early having set his alarm clock
(MADE IN JAPAN) for 6 am.
While his coffeepot (MADE IN CHINA) was perking, he shaved with his electric razor (MADE IN HONG KONG) He put on a
dress shirt (MADE IN SRI LANKA),
designer jeans (MADE IN SINGAPORE) and tennis shoes
After cooking his breakfast in his new electric skillet (MADE IN INDIA) he sat down with his
calculator (MADE IN MEXICO)
to see how much he could spend today. After setting his watch (MADE IN TAIWAN) to the radio (MADE IN INDIA) he got in his car(MADE IN GERMANY) filled it with GAS
(from Saudi Arabia)and continued his search for a good paying AMERICAN JOB. At the end of yet another discouraging and fruitless day checking his
Computer (made in MALAYSIA), John decided to relax for a while. He put on his sandals (MADE IN BRAZIL),
poured himself a glass of wine (MADE IN FRANCE)and turned on his TV (MADE IN INDONESIA), and then wondered why he can't find a good paying job in America :-(

Sarada said...


You have nicely captured the common person's feeling in global matters. Very well written.
the comment also made a good read.

Sampath said...

Re the comments from Anonymous:

Everything you said is true... but that openness (even if does hurt at times) is one of the many reasons why those of us here are very happy to be here in USA and lots and lots of others allover the world want/aspire to be .. just see the lines at US embassy in Madras and elsewhere.